Skip navigation.

Harvard Creativity Study

Harvard Creativity Study

Teresa Amabile at Harvard Business School collected 12,000 daily journal entries from 238 people working at seven companies, to study creativity. She observed two things I found interesting:
  • People were least creative when they were under time pressure. There was also a "time-pressure hangover" where creativity dropped for two days after the time pressure decreased.

  • Creativity drops when people compete instead of collaborating. The most creative teams shared ideas and debated in a trusting environment. Competition stopped the sharing information. "And that's destructive because nobody in an organization has all of the information required to put all the pieces of the puzzle together."

- Breen, B. (2004). The 6 myths of creativity. Fast Company, 89, 75. Retrieved on Dec 8, 2004 from http://www.fastcompany.com/magazine/89/creativity.html.