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The Customer Holds The Key To The City of Agile

The Customer Holds The Key To The City of Agile

We all gripe and moan about how hard it is to get our customers to "go Agile" and play their role effectively. And it's an important role. Indeed, the customer is the key to Agile.


We have a hard sell on our hands changing the customer's mindset to embrace Agile values. But when it's the other way around - which, of course, it very rarely is - the customer doesn't have to do much to pretty much force teams to be Agile.


For example, if I was...